Choose & brief
Complete your business profile and the requirements for Brand Foundations. Your details are saved before payment.
← THE SERVICE MENU
MOURNINGSTAR / BRAND FOUNDATIONS
If your business looks interchangeable, you make price the conversation.
Build a visual identity that gives your business a recognisable face. A focused logo process, a coherent palette and files you can actually use.
Give your brand a stronger identity ↗R2,500 once · upfront
AI-ACCELERATED / HUMAN-DIRECTEDDISCOVER YOUR ADVANTAGE ↓
01 / THE COST OF STANDING STILL
Your work can be excellent. Your first impression still has to earn its place.
A mismatched logo, inconsistent colours and improvised graphics make every new piece of marketing harder. A useful identity system gives you a clear starting point.
The answer is a clearer system: a focused offer, deliberate creative and a next step your customer can understand.
01
A distinct visual direction
02
A consistent set of essentials
03
Ready-to-use logo files
02 / SEE THE THINKING
From overlooked.
To considered.
Explore the approach. These interactive examples demonstrate the thinking behind the service; they are not client work or performance results.
CONCEPT EXPLORER / BRAND01 / A business with a name
Illustrative concept · Explore each stage above
03 / YOUR NEXT MOVE
Know what you get.
Then make it happen.
Best for a new business or a focused identity refresh. This is a visual foundations package, rather than a full positioning, naming or trademark programme.
THE WAY WE WORKMore progress.
More progress.
Fewer meetings.
Brief online. Share assets with a guided checklist. Review by email or WhatsApp. One designated approver. Everything in writing.
See your setup guide ↗BRAND FOUNDATIONSONE-OFF PROJECT
R2,500once
Paid upfront through Yoco before production begins.
- ↗2 initial logo directions
- ↗Refinement of 1 chosen direction
- ↗Final SVG, PNG and PDF logo files
- ↗Primary colour palette
- ↗Typography recommendations
- ↗Concise brand reference sheet
- ↗2 consolidated revision rounds
Next: 3 short detail steps → review your order → secure payment. No payment is taken while you enter your details.
What is separate?
Trademark research/registration, naming, printing, stock licences and additional directions are separate. AI-assisted concepts do not guarantee trademark exclusivity.
Timing, payment & revisions
The production schedule is confirmed after payment, a complete brief, assets and account access have been reviewed. Feedback is consolidated by your nominated approver. Changes outside the agreed scope need a separate quote.
04 / FROM DECISION TO DELIVERY
Make the next step
the easy one.
Review & pay
Confirm the package scope and billing terms. Pay securely with Yoco.
Prepare & create
Follow your setup guide. Production starts when payment, the brief, assets and access are ready.
Review & approve
Give consolidated feedback in writing. Approve the final work through email or WhatsApp.
Have these ready.
- Exact business name and spelling
- Audience and brand personality
- Style references and preferences
- One designated approver
05 / BEFORE YOU COMMIT
Good questions.
Direct answers.
Do I get editable vector files?
Yes. Your final approved logo includes SVG as well as PNG and PDF. The reference sheet records the chosen colours and type recommendations.
How many concepts can I choose from?
Two initial logo directions. We refine one chosen direction within the agreed revision allowance. Extra concepts need an additional scope.
Can I register the logo as a trademark?
You must arrange your own clearance and legal advice. The package does not include trademark searches or a guarantee of exclusivity.
Can I speak to you before buying?
Yes. WhatsApp +27 67 172 1738 or email sai@mourningmedia.com with your question. We work through written communication, so there is no required sales call.
YOUR NEXT CHAPTER DOES NOT BUILD ITSELF.
Make your
next move.
Give your brand a stronger identity ↗Ask on WhatsApp ↗BUILD THE REST OF YOUR ADVANTAGE