Before you start
- Your advertising objective and agreed spend budget
- A working website or agreed lead destination
- An approver for ad copy and creative
Keep passwords, one-time codes, card details and sensitive customer records out of your brief. Send access invitations through the platform itself.
Follow the steps
Step 1
Define a useful conversion: a qualified form enquiry, purchase or another meaningful action. Explain what happens after a lead arrives.
Step 2
Provide the landing page URL, offer details, service area and any eligibility restrictions. Test the page on mobile.
Step 3
Share existing analytics, tag manager or dataset details by invitation where required. Tell us what is already installed before adding duplicate tags.
Step 4
Confirm how consent and privacy choices are handled on the site. We assess tracking within the existing setup rather than promising a complex integration in a fixed management fee.
Step 5
Approve creative and a platform budget in writing. Ad spend is charged directly by Google or Meta.
Step 6
We verify supported tracking, review the launch checklist and confirm the campaign status by email. Platform review can still delay publication.
How to know it worked
Access, payment, assets, landing pages and approvals are complete. We state what is measured and any known limitations in writing.
If you get stuck
- No website? Discuss the destination before buying a management subscription.
- Duplicate conversions? Tell us about historic tags and agencies.
- Platform restriction? Resolve the account issue before expecting a launch date.
Email sai@mourningmedia.com with your client reference, the step you reached and the exact error. A cropped screenshot helps; hide personal information and payment details first. We reply in writing.
Your next steps
- How to connect Google Ads to Mourningstar ↗
- How to give Mourningstar partner access to Meta Business Portfolio ↗