Mourningstar Media

THE MOURNINGSTAR PLAYBOOK / PRACTICAL SETUP

Google Ads onboarding for South African businesses

Prepare your Search Momentum brief, manager access, ad budget, offer and landing pages before campaign setup.

Published and checked 21 October 2026 · By Mourningstar Media

Before you start

  • Google Ads customer ID or a clear new-account request
  • Target service areas, approved offers and landing pages
  • Monthly ad spend budget and active platform billing

Keep passwords, one-time codes, card details and sensitive customer records out of your brief. Send access invitations through the platform itself.

Follow the steps

  1. Step 1

    Describe the business, high-value services and ideal customer. Include locations you serve and places you cannot serve.

  2. Step 2

    Provide your lead definition, sales process, opening hours and approved claims. Tell us about existing campaigns and restrictions.

  3. Step 3

    Review the R3,000 monthly management package: one ad account and up to three Search campaigns. Google ad spend is separate.

  4. Step 4

    After saving your details and paying, send the customer ID and accept our manager request using the linked guide.

  5. Step 5

    Prepare the landing pages and existing tracking details. We review conversion measurement within the supported site setup.

  6. Step 6

    Approve the budget and ad messaging. We confirm readiness and launch status after platform review; leads and sales are not guaranteed.

How to know it worked

We send a readiness confirmation after reviewing your brief, payment, assets and required access. A receipt alone is not a production start date.

If you get stuck

  • Missing materials? List the gaps honestly in your intake; do not upload placeholders as final files.
  • Scope does not fit? Ask by WhatsApp or email before payment.
  • Need a change after saving? Use Edit my details on the review screen before checkout.

Email sai@mourningmedia.com with your client reference, the step you reached and the exact error. A cropped screenshot helps; hide personal information and payment details first. We reply in writing.

Your next steps

Explore your service & start your details ↗
◉ WhatsApp the studio ↗